A) Purpose:
Twitter is an online social networking service that enables people to send and read short messages called tweets. The main purpose of this website is to allow people to communicate to each other on a regular basis. The target audience for this website site would incl0e both genders that are in the age range of 15 - 40. However for the amount of people that actually uses the website they are mainly around the age range of 25 - 35, according to comScore only eleven percent of the Twitter users are between the ages of 12 - 17.
B) Visitor needs:
One of the visitor needs of twitter is to share you messages with your friends and followers and to read what they post. This is done through the live feed, the live feed is twitter's home page and it allows the users to see what their friends are posting. It also gives the users an insight into what some of the celebrities are doing, Twitter allows the user anyone that they want to follow. One they follow that person they can see everything that they post.
C) User experience:
The layout of Twitter is very simple which makes it very easy for a beginner to understand how to use Twitter. The main page (home page) consist of the live feed and under that is the text box which. The user experience will be different for those who are using the app, the user interface is slightly different on the website that it is on the mobile app. Instead of constantly scrolling down own your phone to see new tweets on the computer you would have to click on refresh or press F5, I think that the user experience it better on the website than the mobile app because you can see more of the tweets and it is easier t understand on the website.
D) Features:
One of the features of Twitter is called who to follow, the who to follow tabs shows the user who they might like to follow based on their Twitter activities. This tab allows the uses to become more sociable as it encourages them to communicate with other people. One of the other features on Twitter is the advertising on twitter, by accessing this it allows Twitter to send out promotion tweets about their business or product and they even promote your account to other people. As the advertiser you get access to its analysis.
E) Benefits:
One of the benefits for the users when using twitter is that the users can stay connected with friends and family. Many people post on topics such as major life events, allowing those close to them feel more connect on a daily basis. The other benefit is that they can use it as a form of promotion, since so many people use Twitter all of the world if their ad gets to the right people it can be retweeted to millions of other people. One of the benefits of twitter for the producers is that it has a IPO so it is now on the stock market, therefore members of the public can now buy shares into twitter. This is likely to increase the amount of profit that they make it a year.
F) Content:
One of the main things that has changed on twitter is the live feed, on some of the previous versions of twitter there was a set time that you had to wait before the live feed was updated. But now this ha changed to the user being able to update the live feed whenever they want, this allows twitter to better fulfil its purpose because they can see what people are posting as soon as they send out the tweet. One of the other things that have changed is that they now own Vine which is another social networking app, this allows people to stay connected with each across other social networking sites.
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