LO1 Analysis of Barclays online banking.

http://www.barclays.co.uk/P1242652327568

A) Purpose:
The main purpose of this website is to allow people to manage their finances online, like many other websites the intentions behind this one are to provide a service to their targeted audience. Their target audience includes both genders that are between the age of 18 and 45, people within this age gap are old enough to be receiving enough money to mange and are able to navigate their way around all of the security questions and webpages.
B) Visitor needs:
One of the visitor needs of Barclays online baking is looking at your available balance and looking at your previous transactions. Since this is mainly seen as the primary use of the website the home page is where you can check your account balance and all of your previous transactions. This page also shows you all of your current plans that you have with Barclays, like if you have taken out any loans.
C) User experience:
On the Barclays website all of the relevant information that the user would want is available through the drop down icons, this allows people to view all of their information about their banks accounts with having to go to different webpages through hyper links. The Barclays website is design off the colours of the Barclays design which is blue and white. All of the white space on the website is white and all of things that may be of use to the user is in blue like the the online bank statements and al of the HTML links. All of the page on the website have very little content on it to prevent people from mis-reading something, this means that the user should have very little problems navigating the page.
D) features:
One of the feature of the Barclays online banking website is its security, after ten minutes of inactivity the user will be logged out of their account, this prevents other people from trying to access their account if they was logged into another computer. One of the other feature of the Barclays online banking website is that all of the user online documents on their account is uploaded tot he Barclays cloud so that if the bank needs to access any of the users information they can do within the user having to bring them into the building.
E) Benefits:
The benefits for the producer of the Barclays online baking website is that they can now see to more people who are sorting out their finance’s because the bank can be access by online or in the building. This takes some of the stress off the employees, as some of the people will access their account online. The benefits for the users for the website is that they can do everything from their own home including paying their bills, for some reason if they needs help then they can call the number that the website provides that will put them through to a employee to guide them through the necessary steps.

F) Content:
One of the main things that have been improve to better fulfil its purpose that now people can pay there bills and sort of their insurance plans all on the website, sine more and more people are going online now Barclyas can expand their services by having an online version of the store. One of the things that they have improved since the service has been made available is that they now have a full webpage that has been dedicated to help people and reassure people when using their website. Barclays know that because of security reasons people may not trust the website to handle their money and others simply don't know how to do it since it is relatively new so, by having a help page they can sort any problems that some of the users may face.