A) Purpose:
The main purpose of this website is to provide entertainment through the use of the streaming to its target audience, to achieve this it has set up Pay TV windows deals with major studios so that it can gain the right to all of their titles. The target audience for this website would be mainly young people between the age of 18 - 30, although many people who are younger do go on netflix legally you have to be eighteen to buy the subscription.
B) Visitor analysis:
One of the visitor needs of Netflix is to watch TV shows and films of your choice, one of the ways this is met is by having the films being streamed over there media server rather than relying on it streamed onto a devices' own media player. This would probably end up in the user having to download the film which would take up some time. The other way that this need is met is by having the different types of the film genres in different reels. This makes it easier for the user to find the film of TV show that they want to watch.
C) User experience:
The way in which the website is laid out make navigating through the website very easy. becuase all of the films are laid out in reels, all of the content can be presented on one page therefore the user is not constantly going back and forth trying to find the right film. One of the other things that makes for a positive user experience is how the website recommends what films you should watch based on what sort of films or TV shows that you have watched previously which prevents the user searching through a load of shows to find something good.
D) Features:
One of the features of Netflix is the post-play, this is a feature that automatically starts the next episode of a TV show or shows that are recommended after watching a film. One of the other features of Netflix is that Kids only section for the children, this prevents any young children from accessing any content that would be inappropriate for them on the main website. Most of the shows on the kids section have been picked out on the most watch TV shows seen by young children.
E) Benefits:
The benefits for the producer of Netflix is that because the
website is available in a lot of the countries there will also be someone
somewhere buying the something from the website or paying of the subscription.
The producers also don’t have to worry about the stocks because it is all
digital The benefits if Netflix for the user is that the as long as you have
some sort of internet connection you can access Netflix and. To stream anything
form the website as long as your internet connection speeds are above 2 mps. One of the other benefits for the user is that because Netlfix has all of this Pay TV window deals the users don't have to sit through any of the adverts that they would normally get it they was watching TV.
F) Content: There have been many improvements to the website so that it can better fulfil its purpose, one of the main things that people like to do while on Netflix is to binge watch TV shows. So to improve the users experience the post play was included so people would have to move to watch a full series of a show. One of the other things that have been improved to better fulfil its purpose is the presentation of all the films that they that, all of the films have been placed in different genres and are presented in a slideshow. This prevents the page from appearing crowded and improves the overall user experience.
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